They’d all regularly write and shop tunes to Joiner in the hopes of a $50 paycheck, and at times it would work out: Joiner published a few of their early songs, like “Sweet and Innocent" recorded in 1958 as a single by Roy Orbison, and then in 1970 by Donny Osmond. For all three, it was the financial promise of catching Nashville’s eye that attracted them. This regional success drew the attention of small town players like Hall and his friend Billy Sherrill – who played bass and sax in rival dance bands, The Country Pals and The Rhythm Swingers, and before joining forces for rock & roll band The Fairlanes – and the surly but ingenious singer-songwriter Dan Penn, who briefly fronted The Fairlanes. ![]() This was the beginning of many firsts for the “Muscle Shoals Sound.” Tune was one of the first Alabama-based publishing companies with a demo studio, and Joiner wrote the first big hit to come out of The Shoals, “A Fallen Star,” launching the singing career of local high school student Bobby Denton, who was later christened “The Singing Senator” during his 22-year run in the Alabama senate. In the same year that Presley released “Blue Suede Shoes,” James Joiner founded Tune Records and Tune Publishing in the back of his family-owned bus business in Florence. The success of singles such as Johnny Cash’s “Get Rhythm” and Elvis Presley’s “Blue Suede Shoes” are widely attributed to Jud’s flair for promotion. ![]() Jud himself founded the short-lived Judd record label in Florence and would go on to be a monstrous force on behalf of Sun Studios. ![]() Jud Phillips was the brother of Sam Phillips, who set up the legendary rockabilly and rock and roll incubator Sun Studios in Memphis, TN, where Elvis Presley and Jerry Lee Lewis cut their teeth. Hall wasn’t the first music business impresario in the region, though.
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